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Brown Bag: Analytics-driven Pricing Strategy in Big Data Context (7 Apr)
Topic:
Analytics-driven Pricing Strategy in Big Data Context

Critical Core Skill :
Decision Making

Synopsis :
Pricing strategy plays a critical role in gaining competitive advantage. Brands’ image and market position are largely reflected by price messages which directly link with consumers and build long term bond. Consumer focused companies – be it online/offline retailers, hotels, restaurants or airlines – regard pricing as a key competency. In the era of big data, advanced analytics technology enables companies to better understand their consumers, who they are, what they like and at which price level they feel comfortable.

This session lays out the foundation by introducing how to leverage industry knowledge, big data richness and analytics capabilities to best support companies in their financial, marketing and branding goals. Topics cover pricing strategies, price sensitivity modeling, machine learning techniques and the potential business implications to address pressing interest of predictions, customer segmentation, suggestive selling, etc. Case study would be provided to help audience understand the principles and practices in industry.


Enter your questions at the Q&A Section of the BB Zoom Webinar.

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Apr 7, 2021 12:00 PM in Singapore

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