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Brown Bag 2022 | Value-Based Marketing Strategies: Customer Value
Value-Based Marketing Strategies: Customer Value

Dr Susan Calderón Urbina

Assistant Professor of Marketing
Michael Smurfit Graduate Business School, University College Dublin

The essential idea of marketing is to create value for customers. But how do we achieve this? Is cutting prices the only way to offer value to consumers? In this Brown Bag session, we will explore the concept of customer value and discover different ways to create it through our products or services.

Enter your questions at the Q&A Section of the Zoom Webinar.

Upon registration, the unique Zoom invite will be sent to your registered email address.

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Apr 8, 2022 12:00 PM in Singapore

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